Geneva-based independent watchmaking brand RJ-Romain Jerome has been creating highly emotional and addictive timepieces since 2004, ushering in a new era in horology. Borrowing inspiration from nature’s raw elements - sea, earth and space - and reinterpreting history, culture and pop-culture legends, the brand has presented since its inception very imaginative and unique creations, including its iconic “Moon Dust”, “Titanic”, “Spider-Man” and “Batman”. From the moon and lava, to the depths of the sea, no element has been too challenging for the ambitious watchmakers.
This year, the brand embarks on a new journey that starts with a rebranding, from a new visual identity to a raw punchline. While keeping the best of its DNA, watchmaking values and state-of-the-art craftsmanship, RJ-Romain Jerome becomes RJ, taking on a fresher and bolder personality. And there is no better time to present this revamp than during the 2018 Basel industry fair!
Returning to the bare essentials and the human story for inspiration - as it always has, RJ masters pure, unprocessed elements, turning them into sophisticated watches that were meant to exist. And that is how #JustRaw, the brand’s new punchline, comes to life. Using technical and mechanical ingenuity has never been so raw.
Recently appointed CEO Marco Tedeschi comments: “It is vital that RJ retains its established values and initial inspiration, but at the same time develops a new and fresh identity aiding in the brand’s international development. The rebranding ensures that we get the right messages out there on every level. In fact, one of our biggest achievements this year is the launch of our first core collection ARRAW, which now constitutes our backbone and the basis for future developments.”
The ARRAW collection radiates all of the original and new RJ values, integrity and raw sophistication. The base design is an ode to the iconic “Titanic” model, and is recognizable through its four rubber bumpers, the shape of its case and its unique crafted dial overhung by the arrow hands. ARRAW fleshes out into various models for men and women, in different sizes and materials.
In this new age of the watch industry where knowledge, savoir-faire and imagination are key, the RJ DIGITAL STUDIO has dreamed up a totally unusual way of experiencing a watch boutique, be it physical or virtual. The all-new website, rjwatches.com, represents the brand’s ambitions and traits, and forms a portal into RJ’s original world.
The brand is also launching RJ FORGE, its manufacture bringing together all step of its creations.
It is now time for all curious explorers of life and its pleasures to become a part of the #JustRaw movement.