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JUST RAW

Just Raw

Born in Geneva in 2004, and embodying the most intense creative side of Swiss Made culture, RJ has transformed the beauty of the raw, into accessible and inviting sophistication. Our designs draw inspiration from nature’s raw elements - sea, earth and space - and combine them with reinterpretations of history, culture and even pop-culture, with creations such as “Moon Dust”, “Titanic”, “Spider-Man” and “Batman”.

In 2018, we embark on a new mission towards a promise of Smart Luxury and Raw Elegance.

Our inspiration: the human story. Our approach: a return to nature, to the bare essentials, and with such radical means, we turn raw into sophisticated.

Just Raw
It's Just Raw,
and it is anything but Raw

We blend pure, unprocessed elements with our craftsmanship; the result is so natural and harmonious, it appears as if it were meant to be. And that is how #JustRaw comes to life.

Our watches appeal to curious explorers of life and its pleasures, especially those having an eye for the beautifully complex structures of nature, subtly illuminated by the hands of our craftsmen.


The new journey kicks off with ARRAW, our new core collection for men and women.

Just Raw